Radiator Key

Easy to find and use.

Do you have a mature product that’s not changed for years but still performs well? Perhaps one that is so commoditised it’s hard to think how you could make it stand out from the competition.

Take the humble radiator key for example. Lost and lurking at the back of your kitchen drawer and then, if you do find it, hasn’t got the umph to unseize that tired old radiator valve.

A little creative thought gave it a fun identity which was easier to find as well as more turning power in confined spaces. Sales improved but the jury is out on whether the fact they wouldn’t be mislaid might limit longer term sales volumes.