Is a blank sheet truly blank?

How to uncover the hidden agendas. Nothing like starting with a blank sheet of paper – but is it really? Truly blank sheets are a rare find, often there’s something hiding on the other side or some devious invisible ink that will materialise half-way through the...

Logic not Magic

What was Archimedes thinking naked in the street? Logic or Magic? Are we in Lilliput or is that the world’s largest beer? Either way he’s using the laws of buoyancy to good effect and my question here is…. What was Archimedes up to? Legend has it that he...

Supply Chain

How to design out your supply chain issues. Supply chain issues? 3 ways to help by design. Supply chain problems have been all over the news since Brexit and the pandemic. Challenges lurk everywhere but some of them can be mitigated through good design. Delays With...

Nothing new under the sun

What if someone else got to your idea first? A well know proverb which we’ve all coined from time to time and itself dates from about 2500 years ago when King Solomon was writing Ecclesiastes in his old age. But how can something not being new be good for business?...

Wasting Facelifts

Wasting Facelifts Why buying a kettle is like dating and facelifts aren’t worth it. Shopped for a new a new kettle recently? Glass, plastic, anti-scald, automatic, lid lift, cordless, battery, Quooker, art, retro, funky or Scandi? So much choice. Probably as many...